Friction Observatory
Friction Observatory
Friction Observatory
Generate checkout tests in about two minutes, then watch product → cart → checkout across markets and devices — with alerts only when a store-side issue is confirmed.
What a report looks like
Checkout works in 7 markets. Australia cannot finish shipping.
Example of 48 tests per market — the same product → cart → checkout path, from every country we monitor.
Shopper path
Tests passed by market
United States
48passed
of 48 tests
Canada
47passed
of 48 tests
United Kingdom
46passed
of 48 tests
France
45passed
of 48 tests
Germany
44passed
of 48 tests
United Arab Emirates
43passed
of 48 tests
South Africa
42passed
of 48 tests
Australia
19passed
of 48 tests
Australia: shipping rates are missing, so those buyers cannot check out.
How it works
Install the app, generate checkout tests from your catalog, pick markets, and we walk the storefront the way a customer would — stopping at checkout presentation.
01
Install on Shopify and generate checkout tests from your live catalog — or paste product URLs — then choose markets and devices.
02
Scheduled synthetic tests hit product → cart → checkout per market. Videos and screenshots capture what failed where.
03
Health scores, fix checklists, and Slack or email alerts only when the same checkout fault repeats on the store — not one-off flukes.
What you catch
One primary market as baseline. Failures only elsewhere show up as localization issues — not a vague “site down.”
US, UK, EU, AU, and more — with a clear baseline vs market-specific fault.
Run the same journey on phone and desktop viewports so theme bugs don’t hide.
Optional Slack when the same critical issue repeats on the same store, market, and device.
Session video, screenshots, PDF, and signed share links for owners and theme partners.
Pin a healthy baseline before you publish, then compare after the deploy.
See client shops together, peer health, and white-label client reports under your brand.
Why us
Most checkout monitors cover one path in one place. Friction Observatory treats markets, geo failures, confirmed alerts, and agency reports as first-class.
| Capability | Friction Observatory | Typical monitor |
|---|---|---|
| Multi-market audits | Primary + monitored markets with baseline compare | Often one locale |
| Geo failure taxonomy | Localization vs site-wide called out | Generic “down” |
| Confirmed-repeat alerts | Same store · market · device before paging | Alert on first flake |
| Theme regression | Pin baseline, compare after deploy | Manual re-checks |
| Agency white-label PDFs | Client reports under your brand | Shared vendor branding |
| Self-healing visibility | Healing history when selectors change | Silent retries |
Pricing
Start free on Trial. Pro and Agency include a 14-day Shopify trial with 30 tests total — not per day — then unlimited runs after billing starts. Cancel anytime.
Free
Prove the product path works on one shop before you pay.
$49/mo
Continuous checkout monitoring for one store that sells in more than one market.
$149/mo
Watch every client Shopify shop from one dashboard, with reports under your brand.
Open Friction Observatory in Shopify Admin, generate checkout tests, and run your first multi-market audit in about two minutes.
